Welcome
I’m a systems thinker who believes data should serve people, not the other way around.
This is where I write about data communication, semantic models, and the craft of empathetic engineering.
Latest Thoughts
- Centralising Your Power BI Analytics - Part 2
A playbook for how to consolidate report sprawl into one semantic model
- The Impossible Button
A story about overlapping categories, misleading simplicity and why great data models protect users from complexity, not expose them to it
- A Lesson In Invisible Design
Ever had a moment where something complex worked simply and everyone put it down to luck?