Welcome
I’m a systems thinker who believes data should serve people, not the other way around.
This is where I write about data communication, semantic models, and the craft of empathetic engineering.
Latest Thoughts
- The £500K Spike
A framework for turning investigations into decisions not theatre.
- When My Team Vetoed A Tool They'd Never Used
How unwritten rules quietly limit your team.
- The Bone Specialist
Is your team building convoluted masterpieces of local optimisations?
Latest Works
- Approach To Switching Fee Model
How to handle a foundational change in how commission data is structured without breaking existing reports.
- Star Schema Proposal
A report issued two months into a new role with my views on the existing data architecture.