Welcome
I’m a systems thinker who believes data should serve people, not the other way around.
This site explores patterns in data systems, product thinking and decision-making, drawn from general experience across teams and projects. If you're interested in building data systems that are robust, scalable and genuinely useful to the people who rely on them, you're in the right place.
Latest Thoughts
- Keep It Simple But For Who?
Why "simple" can depend entirely on who you're optimising for.
- The Importance of Dev Testing
Is Dev testing something all developers should be doing and what happens if you don't?
- What If The Obvious Isn't Obvious
What's obvious to you might not necessarily be obvious to all.
Latest Works
- Pinning Power BI Reports to Dynamics
An investigation into whether Power BI artefacts can be pinned into a Dynamics environment.
- Optimisation of Power BI Reports
A case-study on diagnosing performance issues in Power BI and reducing rendering times without losing functionality.
- Allowing Dynamic KPI Selection
A real-world example of how user flexibility, model constraints and performance interact when designing dynamic KPI selection.